Privacy and terms

Last updated 5 August 2026

This Terms of Use and Privacy Policy applies to all games published by Shimmering. By playing our games, you agree to these terms.

Shimmering acts as the data controller responsible for determining how and why information is processed. You may contact us through the contact form on this site or at hello.shimmering@gmail.com.

Privacy policy

Information we collect

Our games do not require user accounts and do not collect your name, email address, or other information that directly identifies you.

Information stored on your device

Your progress, scores, and settings are stored on your device.

If Android backup is enabled, your device may store a copy of your game data in your Google account. This backup is controlled by Google and your account settings. We cannot access or read this data. You can delete it from your Google account or disable backup in your device settings.

Uninstalling a game removes data stored on the device, but any Google backup copy remains until deleted.

Information shared with our analytics provider

Our analytics provider receives:

• Gameplay events, including which levels or rounds were started, completed, or failed, and figures such as level, score, and moves.
• An installation identifier generated by the provider, separate from the Google Advertising ID and not linked to your name or account. The same identifier is shared by every Shimmering game installed on that device, so use of one of our games can be associated with use of another.

Information shared with our advertising provider

Our advertising provider receives:

• Google Advertising ID, a resettable device identifier.
• General device information, including device model, operating system version, language, and approximate location, such as the country or region associated with your connection.
• Information about advertisements displayed or interacted with.

Information you send us

If you use the contact form or write to us by email, we receive the information you provide, including your name, email address, your message, and anything else you choose to include. For requests relating to your data, this may include your advertising ID if you choose to provide it.

Purpose of processing

We process information for the following purposes:

• Providing and maintaining our games.
• Funding our games through advertising.
• Understanding how our games are used and improving them.
• Detecting invalid or fraudulent advertising traffic. This is carried out by our advertising provider using the advertising ID, not by us.
• Answering enquiries you send to us.

Responding to your message is processed on the basis of our legitimate interests in responding to enquiries.

Personalised advertising

Advertisements may be selected using information about you, which data protection law treats as profiling. Where required by applicable law, personalised advertising is shown only with your consent, collected through a Google privacy form.

Non-personalised advertising, gameplay analytics, and fraud detection

These activities are processed on the basis of our legitimate interests in operating, maintaining, funding, and protecting our games. Non-personalised advertisements are selected without using information about you.

Disabling personalised advertising does not reduce the number of advertisements shown.

You may change or withdraw your consent at any time:

• In the game: The consent option in the game’s Settings screen, where a consent form applies in your region.
• Privacy → Ads: In your device settings on any device or in any region, reset or delete your advertising identifier, or disable ad personalisation.

Third-party service providers

Our games use third-party providers for advertising and analytics services.

Google (AdMob)
Provides the advertisements that fund our free games.
Privacy policy: https://policies.google.com/privacy

GameAnalytics
Provides gameplay analytics.
Privacy policy: https://gameanalytics.com/privacy

FormSubmit
The contact form on this site is delivered by FormSubmit, which receives your name, email address, and message while delivering them to us. Writing to us directly by email does not involve FormSubmit.
Privacy policy: https://formsubmit.co/privacy.pdf

These providers may process and store information outside your country, including in the United States. Such transfers are made using applicable safeguards, including Standard Contractual Clauses or equivalent mechanisms described in their privacy policies.

Data retention

• Data stored on your device remains until the game is uninstalled. Any copy held by Android’s backup remains in your Google account until you delete it there.
• Data processed by third-party providers is retained according to their respective privacy policies.
• Messages are retained only for as long as necessary for the purposes described in this policy.

Your rights

Where applicable under UK and European Economic Area data protection law, you may have the right to:

• Access your personal data.
• Request correction or deletion.
• Restrict or object to processing.
• Receive a copy of your data.
• Withdraw consent.

Most of these you can act on yourself, without waiting on us — how to delete my data sets out each step, and how to ask us to do it instead.

Requests relating to data held by third-party providers are forwarded to those providers. Where applicable law requires it, we will respond to your request without undue delay and, in most cases, within one month. Where a request is complex, or where several requests are made, we may extend that period where permitted by law and will notify you if we do.

You may object to personalised advertising at any time, using either route described under Purpose of processing.

You also have the right to lodge a complaint with your relevant data protection authority. In the United Kingdom, this is the Information Commissioner’s Office.

United States privacy rights

Shimmering does not sell personal information for monetary compensation.

Certain U.S. state privacy laws may classify personalised advertising as the sale or sharing of personal information.

You may disable personalised advertising through your device privacy settings by resetting or deleting your advertising ID or disabling ad personalisation. You do not need to contact us to do so, and our games operate the same either way.

Children’s privacy

Our games are intended for a general audience and are not directed at children.

We do not knowingly collect personal information from children below the applicable age of consent, including 13 years of age in the United States and United Kingdom, and between 13 and 16 years of age in certain European Economic Area countries.

If you believe a child has provided personal information through one of our games, please contact us. We will request deletion of that information from the relevant service providers.

Changes to this policy

We may update this policy from time to time. Continued use of our games after changes are published constitutes acceptance of the updated policy.

Terms of use

Eligibility

If you are below the age required to legally agree to these terms where you live, a parent or legal guardian must agree on your behalf.

Licence

Shimmering grants you a limited, personal, non-exclusive, non-transferable, and revocable licence to play our games for personal entertainment purposes.

Acceptable use

You must not:

• Cheat, exploit, or manipulate our games.
• Modify, decompile, reverse engineer, or attempt to extract source code, except where permitted by law.
• Interfere with advertisements, services, or other users’ experience.

Changes to our games

We may update, modify, suspend, or discontinue any game or feature at any time.

Google Play terms

Google Play’s terms also apply to obtaining our games and to refunds.

Disclaimer

Our games are provided on an “as is” and “as available” basis. We do not guarantee uninterrupted, error-free, or defect-free operation.

Limitation of liability

To the maximum extent permitted by applicable law, Shimmering is not liable for any indirect, incidental, consequential, or special damages arising from your use of our games.

Nothing in these terms excludes or limits liability where doing so would be unlawful.

Severability

If any provision of these terms is found to be unenforceable, the remaining provisions remain in full force and effect.

Ownership

All rights, title, and interest in our games, including their software, source code, artwork, audio, and related materials, are owned by Shimmering.